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Department of Communication, Media, & Persuasion

Corporate Communication

Effective leadership communication is valuable in all aspects of personal and professional life. The study of leader communication focuses on building strategic communication skills overall, including skills needed for facilitating creative teamwork, managing conflict and organizational change, designing and delivering effective presentations, and motivating others. This program is designed for anyone who wants a good, practical degree that can be applied in virtually any employment field, and especially for those looking to take on leadership roles in their professions or associations.
Potential jobs in the field: Human Resources Manager, Personnel Recruiter, Trainer, Admissions Counselor, Benefits Administrator, Sales Representative, Public Information Officer, Labor Relations, Negotiator, Customer Service Representative, Mediator, Buyer.

Public Relations is a field that handles and builds relationships with organizations, non-profits, celebrities, and individuals. For students who like to speak, have strong interpersonal and writing skills, and who want to work in a fast paced work place. The public relations curriculum prepares students for work in a large agency, a small specialty boutique or the PR department of a not-for-profit or commercial organization. Writing is a key skill, though graduates also address the graphics, media or sales aspects of public relations. Many aspects of this field involve working with community groups to promote their projects and values.
Potential jobs in the field: Public Relations Specialist, Media Specialist, Communications Director, Publicist, Event Coordinator, Fundraiser, Employee Relations, Marketing Communications, Public Information Officer, Fundraiser, Government Affairs, Sales Representative, Multicultural Relations.

The advertising track exposes students to the full range of aspects of the marketing communication discipline. The Introduction to Advertising course addresses persuasive communication theory, industry practices, media effects, and career opportunities. In the Strategy & Copywriting course and the Media Planning & Buying courses, students learn about the “creative” side of advertising and the financial aspects of a $600 billion worldwide industry. Before they graduate, students experience a capstone course in Advertising Media Campaigns. Here they produce a campaign for a real client, typically the owner of a small local business. Our advertising students begin working on their portfolios in their first class and should graduate with a variety of strong, relevant examples to show potential employers.
Potential jobs in the field: Account Executive, Media Planner/Buyer, Creative Director, Media Specialist, Marketing Communication, Fundraiser, Sales Representative, Art Director, Copywriter, Social Media Expert, Digital Ad Specialist



921 South 8th Avenue
Pocatello, Idaho, 83209