KISU-FM Studio

Arbitron 2009 - Audience Compostion 2

The vast majority of News-Music listeners - more than 85% - have either attended college or graduated with a degree. The proportion of those who have earned a college diploma jumped from 53% to more than 58% between Fall 2006 and 2008, a growth pace matched only by Variety Music listeners.

More than 60% of adult News-Music listeners live in households earning $50,000 per year or more, and nearly 36% are in households generating at least $75,000 or more annually.

News-Music is tied for second-longest time spent listening among adults between 35-64 years old. The data indicate this demo devoted 30 minutes more TSL per week to the format than the News-Music audience as a whole. News-Music is tied with News-Classical for No. 1 in TSL among 18-34s.

IDAHO STATE UNIVERSITY

921 South 8th Avenue
Pocatello, Idaho, 83209