KISU-FM Studio

How Public Radio Works to Benefit Your Business or Organization

Public radio’s value proposition is wholly distinct from commercial radio in a handful of very important ways.

  • 1. Passion so strong, it translates into financial support.
    • Listeners love KISU-FM programming — and they validate this passion with their checkbooks each year, personally contributing to support “their” station.
  • 2. Favorable association for sponsors.
    • Corporate sponsors benefit from their connection to public radio; 52% of listeners agree that public radio sponsors are more credible than commercial advertisers.
  • 3. Favorability and purchase preference among listeners.
    • 85% of public radio listeners have taken a direct action as a result of sponsorship, acting on their preference to do business with partners of their station.

IDAHO STATE UNIVERSITY

921 South 8th Avenue
Pocatello, Idaho, 83209