An Unusually Effective Environment for Your Message
In an increasingly cluttered ad environment, it is harder and harder for companies and organizations to ensure their message stands out. Public radio offers a rare opportunity for you to connect with listeners who are engaged with both content and sponsorship.
A unique comfort with corporate messages on public radio
- 84% of NPR listeners say “there are too many advertisements on commercial radio these days.” In contrast, 52% of listeners are satisfied with the number of sponsorship announcements they hear on public radio and 59% agree that they pay attention to those announcements.
Listeners remain engaged throughout public radio breaks
- Focus groups consistently reveal that listeners, when asked to rate programming on a real-time basis, are much more likely to engage with NPR sponsorships than with commercial ad breaks.