KISU-FM Studio

An Unusually Effective Environment for Your Message

In an increasingly cluttered ad environment, it is harder and harder for companies and organizations to ensure their message stands out. Public radio offers a rare opportunity for you to connect with listeners who are engaged with both content and sponsorship.

A unique comfort with corporate messages on public radio

  • 84% of NPR listeners say “there are too many advertisements on commercial radio these days.” In contrast, 52% of listeners are satisfied with the number of sponsorship announcements they hear on public radio and 59% agree that they pay attention to those announcements.

Listeners remain engaged throughout public radio breaks

  • Focus groups consistently reveal that listeners, when asked to rate programming on a real-time basis, are much more likely to engage with NPR sponsorships than with commercial ad breaks.
Public Radio Listeners' Scoring

IDAHO STATE UNIVERSITY

921 South 8th Avenue
Pocatello, Idaho, 83209