Incorrect Quoting and Citing
Student's words: The success of Rowling's novels made film adaptations inevitable. The Warner Brothers executives must have felt like lottery winners as they watched Pottermania grow with each novel (Holliday, 176-177).
Although the student changed a few things, this is still incorrect because it uses the author's original phrasing, word order, and words without putting quotation marks around the borrowed material (in red). Even though the student put the correct citation at the end of the sentence, as though he or she were paraphrasing, the material is too close to what Holliday wrote and needs to have quotation marks around it.